nominalised evasion | "strict data segregation and compliance across teams" | Nominalisations ('segregation', 'compliance') hide who enforces, audits, and is accountable for these controls, presenting governance as an ambient property of the system rather than ongoing human work that can fail. | State who enforces it and how it is verified: 'We isolate each team's data with chunk-level access controls, audited quarterly by [named party], with breach-disclosure commitments at [link].' |
agency diffusion | "every answer ships with the exact passage that supports it" | The inanimate 'answer ships' erases the system designers and the retrieval ranking that decides which passage counts as 'support', presenting a designed editorial choice as an automatic, agent-free fact. | Name the mechanism and its fallibility: 'Our retriever selects the passage it ranks most relevant and shows it to you, so you can judge whether the support is genuine; it can rank wrongly.' |
epistemic inflation | "Cutting-edge Research Publications From LightOn R&D" | 'Cutting-edge' is an unverified superlative asserting frontier status without external benchmark or peer-review citation, inflating epistemic standing by self-declaration. | Replace with verifiable specifics: 'Peer-reviewed and preprint publications from LightOn R&D' with venue names, dates, and links so readers assess standing themselves. |
epistemic inflation | "GDPR, SOC 2, AI Act-ready" | '-ready' implies compliance/certification without claiming it, borrowing the authority of these regimes while remaining unfalsifiable — readiness is not attestation. | Distinguish achieved from aspirational: 'SOC 2 Type II certified [date/auditor]; GDPR-compliant; architected toward AI Act high-risk obligations, certification pending.' |
temporal flatness | "We are determined to help businesses seize the opportunities of Gen AI, by putting confidentiality and value creation at the heart of our solutions." | A smooth forward narrative of opportunity-seizing erases the contingencies, trade-offs, and contested histories (labor displacement, compute cost, sovereignty politics) that shaped why confidentiality became a selling point. | Surface the contingency: 'After [regulatory/market events] made data confidentiality a hard constraint for European enterprises, we built our solutions around it — a choice with trade-offs in cost and model choice we are explicit about.' |