epistemic inflation | "Models run uncompromisingly on European infrastructure." | 'Uncompromisingly' is an unverifiable absolute that converts an operational claim into a moral-superiority signal, foreclosing scrutiny of where compute, dependencies, or supply chains actually sit. | State which workloads run on which named European data centres, and disclose any non-European dependencies (chips, upstream services) rather than asserting a compromise-free absolute. |
epistemic inflation | "90% reduction in document search times for semiconductor manufacturer." | A precise-looking metric with no baseline, methodology, sample, or attributable source inflates credibility while remaining unfalsifiable. | Cite the measurement method, baseline, time period, and an attributable customer reference, or label it clearly as an illustrative single-case estimate. |
nominalised evasion | "Evaluation tools ensure solutions integrate with organizational workflows." | 'Evaluation tools' and 'solutions' are agentless nominalisations: no person or process is named as doing the evaluating, hiding who is accountable for what is tested and what is not. | Name who runs the evaluations, against which benchmarks, and what they specifically do and do not cover (e.g. bias, factuality, jurisdiction-specific risk). |
agency diffusion | "80,000 government users accelerated administrative processes." | The sentence makes 'administrative processes' the thing accelerated and erases the human actors (caseworkers, citizens) whose labour and circumstances are affected, diffusing responsibility for downstream displacement or error. | Specify what tasks were accelerated, what happened to the staff time freed, and how error/appeal pathways for affected citizens were handled. |
temporal flatness | "AI Made in Germany. For Europe." | Compresses a contingent geopolitical and industrial history into a flat, slogan-like inevitability, erasing the colonial, regulatory, and supply-chain contingencies that shaped European AI. | Frame European AI sovereignty as a contested, historically situated project, acknowledging the dependencies and inheritances it still carries. |