epistemic inflation | "Trustworthy artificial intelligence that powers humanity towards superproductivity" | 'Superproductivity' is a manufactured superlative presented as a self-evident good; 'humanity' universalises a benefit that in fact accrues to enterprise buyers. The phrase inflates a commercial proposition into a civilisational mission, foreclosing the question of who gains and who is displaced. | 'We build AI agents intended to increase enterprise productivity, with the trade-offs for affected workers and communities stated openly.' |
epistemic inflation | "accurate & reliable outputs" | Accuracy and reliability are asserted as standing properties rather than demonstrated with evidence, audits, or error bounds. Readers are invited to accept a quality claim no artefact substantiates. | 'On benchmark X, outputs were accurate in N% of cases; known failure modes and their rates are documented here.' |
agency diffusion | "Each decision the system makes is traceable and auditable" | Agency is relocated to 'the system'; the humans who design, deploy, and bear responsibility for those decisions disappear behind an autonomous-sounding subject. Auditability is promised without naming who audits, against what standard, or who is accountable when it fails. | 'Operators can trace each decision the system produces; AI21 and the deploying organisation remain accountable for outcomes, audited against [named standard].' |
nominalised evasion | "enterprise-grade AI built to meet the precision, compliance and data security needs" | 'Compliance' and 'data security needs' are nominalised abstractions that hide which regulations, which jurisdictions, and whose data — converting concrete, contestable obligations into a smooth noun-cluster. | 'AI21 meets [named regulations, e.g. HIPAA, GDPR] for [named data types]; here is what we do and do not handle.' |
temporal flatness | "pioneering the development of enterprise AI Systems and Foundation Models" | 'Pioneering' renders the lab's trajectory as a clean, contingency-free march of progress, erasing the inherited data, labour, compute, and regulatory histories that condition any foundation model. | 'We build on a contested lineage of data, compute, and labour; here is what our models inherit and what we have chosen to do about it.' |